Difference Between Demographics and Psychographics

Demographic information tends to focus on external or physical factors such as age, ethnicity, gender, location, etc., while psychographic information focuses on psychological factors such as motivations, beliefs, priorities, etc.

What are examples of psychographics?

5 examples of psychographic characteristics

• Personalities. Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model. ...
• Lifestyles. ...
• Interests. ...
• Opinions, attitudes, and beliefs. ...
• Values. ...
• Priority initiatives. ...
• Success factors. ...
• Perceived barriers.

What are the similarities of demographics and psychographics?

Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.

What is demographic and psychographic segmentation?

Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors.

How do demographics and psychographics related to identifying your target market?

Demographics are the average or typical characteristics of your target market — the people who buy your products or services. ... It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy.

What is a psychographic question?

In market research, psychographic surveys are used to study and classify people according to psychological criteria like their attitudes, aspirations, values, lifestyle, and personality. ... For example, a survey about religious beliefs or political opinions would be psychographic.

What is another name for psychographics?

What are their interests? Another term for psychographics is IAO variables (or AIO). IAO stands for interest, activities, and opinions. These are three major areas of psychographic research.

What are the advantage of knowing demographics and psychographics and vice versa?

It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy. Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.

What are the seven psychographic categories?

Types of Psychographic Segmentation

• Personality. Personality is the psychographic Segmentation that identifies the users behind the data. ...
• Social Status. ...
• Lifestyle. ...
• Value (Opinion, Attitude & Interest) ...
• Xiaomi Malaysia.
• Mamari.
• Goo-net.
• Square Enix (end Factory)

What are the psychographic categories?

The main types of psychographics are interests, activities, and opinions. You can split that into subcategories as well. (Attitudes are slightly different than opinions; lifestyle and behavior are slightly different than activities).

What are 4 types of behavioral segmentation?

The four main types of behavioral segmentation are based around purchase behavior, occasion-based purchases, benefits sought, and customer loyalty.

What are the three major components of psychographic segmentation?

Psychographic Segmentation

• Personality traits.
• Values.
• Attitudes.
• Interests.
• Lifestyles.
• Psychological influences.
• Subconscious and conscious beliefs.
• Motivations.

What are the advantages of knowing psychographics over demographics?

Demographics. Whilst the demographics provide a general categorisation for consumers, psychographics provide more insight into the characterising factors of each audience.

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