What is the Difference Between Bru and Nescafe

The main difference between Bru and Nescafe is that Bru is an Indian product, while Nescafe is an international product.

Bru and Nescafé are two brands of coffee popular in India. Nescafé was launched in 1938 in Switzerland and is available in many countries all over the world. Nescafé is the most popular instant coffee mix in the market. Bru, on the other hand, was introduced by Hindustan Unilever Limited in 1969.

Key Areas Covered

1. What is Bru
     – Definition, Products
2. What is Nescafé
     – Definition, Products
3. What is the Difference Between Bru and Nescafé
    – Comparison of Key Differences

Key Terms

Bru, Nescafé, Nescafé Classic, Nescafé Gold

What is Bru

Bru is one of the most favourite coffee brands in India. Introduced by Hindustan Unilever Limited in 1969, it has about 49.6% of the market share in India. It is the second best-selling coffee brand, right after Nescafe.

Bru comes under the banner of Brooke Bond Green Label. It has various products such as BRU instant coffee, BRU Exotic, BRU Gold, BRU Select, BRU Roast and Ground. BRU instant is India’s first coffee-chicory mix instant coffee. Bru Gold, on the other hand, is 100% pure coffee, a quality blend of Arabica and Robusta beans carefully selected from South Indian plantations.

What is Nescafé

Nescafé is a popular coffee brand, loved by many consumers across the globe. This brand is owned by Nestlé. In fact, the name Nescafé is a combination of the two words “Nestlé” and “café. Nescafé was launched in 1938 in Switzerland, and today it is loved by people all over the world for its rich flavour, aroma, and convenience.

Nescafé is available in almost 180 countries. In India, this brand has about 55% of the market share. In fact, Nescafe is one of the oldest and most popular coffee brands in India. There are many Nescafe manufacturing units in India as well as coffee machines set up at public places.

Today, the Nescafe brand has several types of coffees. Let’s now look at some of these products.

Nescafé Classic

Nescafé Classic is a quality blend of 100% pure Robusta beans, which is full of flavour and aroma and has a great invigorating taste. There is also a Nescafé Classic Decaf, which allows you to enjoy coffee without the caffeine.

Nescafé Gold

Nescafé Gold Blend is made from a mix of Arabica beans and Robusta beans and has a rich but smooth and rounded taste. The roasted beans give gentle caramel flavours and bring out the distinctive, sophisticated aroma of coffee. Nescafe Gold range also has different products like Nescafé Gold crema, Nescafé Gold decaf, Nescafé Gold Espresso, and Nescafé Gold Cappuccino.

Difference Between Bru and Nescafe

Definition

Bru is a popular brand of instant coffee in India, while Nescafe is a popular coffee brand owned by Nestlé.

Manufacturer

While Nescafé a product of Nestlé, Bru is a product of Hindustan Unilever Limited.

Popularity

Nescafé is more popular than Bru since it is available in many countries. Bru is the second best-selling coffee brand in India, after Nescafé.

Product Range

Bru has a range of products like Bru Instant, Bru Exotic, and Bru Gold, while Nescafé has a range of products including Nescafé Classic and Nescafé Gold.

Conclusion

Bru and Nescafé are two brands of coffee popular in India. Bru is an Indian product, while Nescafe is not a strictly Indian product. Moreover, Bru is the second best-selling coffee brand, the first being Nescafé. Thus, this is the difference between Bru and Nescafe.

Reference:

1. “Bru.” Hindustan Unilever Limited, Available here. 
2. “Our Coffees: Nescafe Global.” Nescafe, Available here.

Image Courtesy:

1. “1859389” (CC0) via Pixabay

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